COACH

Coach bags are from a long-established American leather goods store that originated in New York in 1941. Now part of the Tapestry Group, it is positioned as American accessible luxury (affordable luxury / authentic new luxury), a step below Marc Jacobs and a step below Celine. It emphasizes practicality with "good leather + durability + not excessively expensive" and is a popular choice for many people's first full-price accessible luxury bag.